In 1977, using a program similar to Amway, Steve and Ron, co-founders of Pines, used a multi-level program for Pines Wheat Grass. After several weeks, they had sold only six bottles. On a whim they stopped into the Vitamin Cottage, a health food store in Lakewood, Colorado.
There they met Margaret Isely, who with her husband, Phillip, owned the store. When Steve and Ron told Margaret that they saw Pines a means to support the planet, Margaret’s face lit up. She told them about some of the causes for the planet that she and her husband supported. Steve and Ron had found a kindred spirit.
Vitamin Cottage: First Natural Food Store to Carry Pines
In less than ten minutes, the co-founders of Pines had sold 24 bottles to Vitamin Cottage. That was four times more than they had sold in the previous two weeks. From that moment on, they scrapped their pyjrt plans in favor of a market through health food stores.
Margaret not only purchased 24 bottles of Pines Wheat Grass for the store, she spent most of the rest of the day telling Steve and Ron all they needed to know about the natural food market. She explained how things worked and gave them pointers on how to ensure that Pines Wheat Grass would be on the shelves of natural food stores across the USA.
She also urged them to attend the National Nutritional Foods Association (NNFA) trade show. At that time the NNFA, which represented all the health food stores and brands, held its yearly meeting at the same time as the trade show.
We Followed Her Advice
As Margaret suggested, Steve and Ron started attending the annual NNFA shows. A few years later, the natural food market elected Margaret as the National President. Even with all her she did during those annual meetings, she always stopped by Pines’ booth and gave Steve and Ron advice.
Pioneers in Health Food
Margaret and Phillip were pioneers. Their vision for the natural foods is now reality. Even though it was nearly 40 years ago when Steve and Ron first met Margaret Isely, she and Phillip had already been teaching health and promoting natural foods for more than 20 years. Now, nearly 60 years since the Isleys developed their vision, their children are carrying forward their vision for improving the nation’s health through wholesome natural foods.
Natural Grocers / Vitamin Cottage Wants You to be Healthy
As a result of Centers for Disease Control studies, the USDA developed MyPlate to show that vegetables should be the most important food in our diets. CDC research indicates vegetables help protect us from degenerative disease. Their research indicates those diseases can result from too much processed foods and not enough dark green vegetables. All Pines’ green superfoods, including Green Duo, are economical and convenient ways to increase your dark green, leafy vegetable nutrition. You will find Pines nutrient dense vegetable powders at Natural Grocers and other stores on our locator.
The Isely’s Founding Principles
Vitamin Cottage Prefers Earth-Friendly Bottles
The ONLY Non-GMO Project Verified Alfalfa Powder
Good for Your Body and the Planet
We Don’t Water Pines’ Green Superfoods
Support 100% Organic by Sincere Organic Family Farmers
We hope you will support our 40-year relationship with Natural Grocers and our shared commitment to organic farming. For more information on how Pines worked to improve our planet, please follow this link.