This picture demonstrates the loss of color that occurs when green superfoods are not packaged in oxygen-free amber glass bottles with special metal caps like those for Pines Wheat Grass and our other products.
The reason we go to the effort and expense of removing the oxygen from each bottle is to prevent oxidation and loss of nutrients. We do this is to provide the best quality for our customers.
For more than 80 years, this kind of packaging has been considered the only way to permanently remove oxygen and seal in the oxygen-free environment to prevent devitalization by oxidation.
Even though the natural foods marketplace is increasingly filled with plastic containers, few natural product companies seem concerned about the Texas-sized garbage patch that contains fragments of plastic tubs and other plastic containers swirling around in the center of the Pacific. They also seem oblivious to all the plastic waste in our landfills.
Sharp shards of plastic from plastic containers are killing fish, mammals, birds and other wildlife in alarming numbers. This plastic waste is also slowly leaching toxic chemicals into our environment.
Although the Natural Food Marketplace likes to brag about not using plastic bags, in terms of the total amount of plastic, bags represented less than 1% of the plastic leaving health food stores. In fact, one green superfood tub contains more plastic than 20 plastic grocery bags!
When this issue is brought up, people are told to “recycle.” That may sound like a good idea, but even though many of us do recycle, most people don’t. Thus, most of the containers leaving natural food stores end up as plastic waste in our oceans and landfills, Ironically, those of us who recycle are actually encouraging more plastic waste by supporting companies that package in plastic. As a result of our failure to demand appropriate packaging, these companies never have incentive to stop polluting the planet and continue to add more and more of their plastic tubs to our oceans and landfills.
Pines is the pioneer of green superfoods! We introduced wheatgrass to the natural food marketplace in 1976. It was Pines that coined the term “green superfoods” in the late 1970s. We are the ones who came up with slogans like “Eat More Greens,” and we were shouting that message from the rooftops at a time when few people understood the importance of green foods for health and disease prevention.
Unfortunately, our efforts to encourage people to eat more green may have led to this proliferation of plastic tubs filled with devitalized brownish-green powders. It also may have led to people growing an unnatural and potentially-dangerous form of wheatgrass juice “shots” made from plants forced to grow far-too-quickly with freakishly tangled roots in crowded trays.
These off-tasting, far-too-sweet juice shots have a fraction the nutritional level of real winter-grown wheatgrass grown outdoors where the roots are allowed to go down into deep soil. This is how wheatgrass is supposed to grow and is how Pines’ has grown its wheatgrass for nearly 40 years.
Our predecessor company, led by Dr. Schnabel, the father of wheatgrass, grew wheatgrass naturally at our location in the 1930s for the research by doctors and hospitals that was the scientific basis for books by Ann Wigmore, Viktoras Kulvinskas and Steve Meyerowitz.