July 4th, 1976, was the celebration of America’s Bicentennial. On its 200th Anniversary, America had just been though the longest war in our history. Many Americans became disillusioned and cynical about the free enterprise system.
Against this backdrop more than 100 individuals and families joined together in 1976 to build a new kind of company that would give the common man a chance. None of the stockholders were wealthy. The average investment was $200. They took a gamble by investing in an idea for a company that promised to put planetary responsibility above profits.
To reflect their belief in a new kind of company, the shareholders selected the Pine tree as their logo. That because the Pine tree is a international symbol of the peace found in nature.
Bicentennial Goals Continue
The shareholders supported organic farms and sustainable communities made possible by Pines Wheat Grass, an economical and convenient way for people to increase their daily servings of the health-giving and-disease fighting power of nutrient-dense, dark green, leafy vegetables. We are also proud that our profits have gone to support those goals.
During the first year, the two-co-founders, Steve Malone and Ron Seibold, walked into more than 2,000 health food stores in 35 States. The sought to educate the natural food marketplace about the high nutritional value of wheatgrass. The two men didn’t know at the time that they were starting what would become a plethora of green superfoods that now is a major category in natural food stores.
40 Years after the Bicentennial, our Message is Mainstream
The stockholders of Pines are proud that their message of “eat more green” is now mainstream. Healthy people and those trying to return to good health now understand the importance of dark green food. Although many of Pines’ customers prefer tablets or capsules, other customers mix the powders with juice or smoothies and other recipes. Others simply mix stevia-sweetened Mighty Greens with water for a clean and refreshing beverage.
Vegetable Nutrition with Powder, Tablets or Capsules
Our bicentennial message was reinforced by the Centers for Disease Control. Their studies showed that 9 out 10 Americans who don’t eat enough chlorophyll-rich wholefood vegetables. Pines Wheat Grass and our other original green superfoods make it easy to increase the greens in your diet. The USDA Food Plate says we should be eating more vegetables than any other kind of food.
Following Standards Established by the Father of Wheatgrass
Pines is the original green superfood company. After 41 years, we are still the only grower of wheatgrass to follow scientific standards. Charles Schnabel, the Father of Wheatgrass, outlined them in 1937.
We follow Schnabel’s growing and harvesting standards. We are also the only green super food company to follow his packaging standards. As a result, the vegetable nutrition provides more nutrition than other products.
Oxygen Removed from Each Bottle to Retain Freshness
We use earth-friendly amber glass bottles with special metal caps that allow us to remove the oxygen. The result is oxidation does not occur. That’s because removing oxygen prevents the oxidation. Oxygen causes loss of vegetable nutrition and color that occurs with greens packaged in plastic containers. In addition, plastic is not earth friendly and is made with petrochemical fossil fuel.
No Irrigation on Our Farms – Natural Rainfall
Pines is also the only whole food wheatgrass and alfalfa grower to not use contaminated ground water for irrigation. Instead, we grow in the appropriate climates for those crops. Our farms receive plenty of natural rainfall. Thus, we never need irrigation. In addition, we use the only facilities in Kansas built exclusively for Certified Organic, Non-GMO Project Verified, Kosher, gluten free, raw human food. We have have used our facilities to produce animal feed for the industrialized meat industry. Because we produce only non-gmo, certified organic human food, we are are uniquely vegan friendly!
Have a Great Holiday!
The people of Pines wish everyone a happy and healthy Independence Day as we celebrate what the American people have accomplished in bringing more democracy, freedom and liberty to the world. Please visit our store locator or order online.