The Father of Wheatgrass was Charles Schnabel. He never packaged greensuperfoods in plastic bottles or packets because they lose color and nutrition. He found that only an oxygen-free atmosphere in amber glass bottles protects nutrients. Schnabel conducted his research in the 1930s . The result was the scientific basis for the use of greensuperfoods. Steve Meyerowitz dedicated “Wheatgrass: Nature’s Finest Medicine” to Schnabel. Meyerowitz called him “the Father of Wheatgrass.” Schnabel discovered the nutritional density of greens like wheatgrass. He determined the peak nutritional stage. It occurs after months of slow growth in often-freezing temperatures. As a result of his studies, Schnabel contributed his product, Cerophyl, for use in medical research. That research inspired Meyerowitz. It also inspired other authors such as Ann Wigmore and Viktoras Kulvinskas. Sold in tablets and powder, Cerophyl provided the green vegetable nutrition missing in most diets.
Schnabel trademarked Cerophyl in 1937. V.E. Iron’s Greenlife followed in 1953 and Pines Wheat Grass in 1976. Schnabel’s research also showed that greensuperfoods lose nutrition in the presence of oxygen. That's why all three original products used amber glass bottles with special metal caps. That special packaging allowed the air to be vacuumed out of each bottle. An oxygen-free atmosphere replaced the air. Pharmacies sold Cerophyl. A personalized health program is used to market Greenlife. Pines' products are sold in the Natural Food Marketplace. Because of Pines' success, other companies introduced their own greensuperfood blends. They wanted big profits. As a result, they used cheap packaging. The plastic and paper packaging caused their greens to lose color and potency. You can see in the inset picture that plastic tub products and paper packet products often are not green, but rather grey, brown or yellow.
You Can See, Taste and Feel the Difference
For a while, these companies were successful. Consumers thought their products were as good as Pines. Now, sales of greens in plastic are declining. Yet, Pines sales continue to show significant increases. Consumers are recognizing the difference in quality. Because of slow sales, plastic tub and packet products are often sold at big discounts as their expiration dates approach. At the suggested retail price, Pines' products don’t cost more per serving than heavily discounted plastic versions. In many cases, they cost less. Further, Pines is also always fresh and provides much more nutritional density. As a result, Pines is a much better value. Don’t give up on green food powders and tablets because of poor quality. Try Pines to see, taste and feel the difference!